Custom Labelling Client Stories - Mountain Goat Beer
The Simple Labelling Solution That Drove 30% More Sales For Mountain Goat Beer
How do you stand out from your competition? For Mountain Goat, the answer was bigger = better.
YOUR DOMED LABELS
Mountain Goat Beer
Today, if you walk into your favourite bar, you will likely be greeted by an array of beer tap tops in all shapes and sizes. However, back in the mid-2010s, this prime branding real estate was a sea of homogenised circular domed labels.
Mountain Goat wanted to find a creative way to stand out from the competition.
That's where Durolenz came in.
THE BRIEF
We Need To Capture More Attention At The Bar
In 2016, beer tap top options were typically limited to a 73mm or 82mm decal. Therefore, graphics were the only way to stand out.
It may seem obvious now, but at the time, the introduction of a larger 90mm x 150mm envelope-shaped beer tap decal was nothing short of revolutionary.
After a few rounds of ideation and sample creation, this innovative tap top was ready for production.
The Result: A 30% Increase In Revenue
Mountain Goat realised that grabbing attention at the point of purchase was crucial to driving sales.
As the beer market was being flooded with new brands and product variants, all vying for eyeballs at the bar, standing out was more important than ever.
​
In the marketing world, bigger isn't always better, but this was one case where it was. Today, beer tap tops display the essence of a brand's identity through all shapes, sizes and materials, a natural evolution from Mountain Goat's segment-defining tap tops.
Durolenz was proud to be a part of this evolution and is excited to work with Mountain Goat for their next industry-defining move.
Let's Discuss Your Labelling Project
At Durolenz, we don’t just provide products; we deliver solutions that meet the essence of your brief. Our experienced team collaborates with you to identify, design, and implement bespoke solutions that address your unique challenges, including those you may be unaware of.
