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Custom Labelling Client Stories - MITS Alloy

They Need To Stick, Never Come Off & Not Fade!

If your labels are falling off and fading, your products' perceived quality will diminish, a problem MITS Alloy experienced first-hand. 

YOUR DOMED LABELS - MITS ALLOY

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The 4x4 community is as passionate about its equipment as any consumer group. They put their gear through its paces and are equally vocal about brands that meet their high standards as those that don't. 

When MITS Alloy, a proud Australian manufacturer of high end aluminium trays and canopies, found that their canopy labels were falling off and fading, they recognised the potential for brand damage and needed a new supplier. 

 

That's where Durolenz came in.

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Fit-For-Purpose Materials

MITS Alloy's brief was clear: the labels need to stick, never come off and not fade.

No matter if the labels are affixed to coarse powder-coated aluminium, left in the baking sun, caked in mud and hit with a pressure washer, we knew the expectation.

They. Must. Not. Fail.

So, we produced the MITS Alloy domed labels using a two-component transparent polyurethane (resin), which made them resistant to fuel, acid, water immersion, salt spray, heat, and humidity. We then sourced the highest-quality automotive adhesive to ensure they withstand the rigours of Aussie 4x4-ing. 

MITS ALLOY LABELS

Solution Snapshot

EXHAUSTIVE PRODUCT TESTING

The MITS Alloy labels underwent rigorous tests, including outdoor resistance, chemical water resistance, and a 250-hour, 80-degree resin heat resistance test. Only then were we comfortable giving them the Durolenz tick of approval.

...AND THEY LOOK GREAT

Despite ensuring the labels met the requirements of the MITS Alloy brief, we had to ensure they communicated the MITS Alloy brand quality through UV light stability and a high-quality, consistent production finish.

The labels that Durolenz supplied precisely met the needs of MITS Alloy. The labels were classy, with high durability and  the customer satisfaction has been overwhelmingly positive."

Jakob Doolan
Engineering Manager
MITS Alloy

Let's Discuss Your Labelling Project

At Durolenz, we don’t just provide products; we deliver solutions that meet the essence of your brief. Our experienced team collaborates with you to identify, design, and implement bespoke solutions that address your unique challenges, including those you may be unaware of.

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