Custom Labelling Client Stories - Kaplan Homes
The Tale of the Label That Ended in a House Sale
Kaplan Homes recognised an opportunity to use branded labels in their homes but needed a partner to deliver on their vision.
YOUR DOMED LABELS - KAPLAN HOMES
Luxury Home Builder, Kaplan Homes recognised that the right labelling solution on their finished homes would provide a subtle yet effective opportunity to showcase the quality of their homes across the community.
However, an inferior label that falls off or fades could do much more harm than good.
That sounds like a job for Durolenz.
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Branded Labels For Finished Homes
Before working with Durolenz, Kaplan Homes used a 3D block tile to brand their finished homes. In addition to being an inferior product for this application, it was also a more expensive solution method.
If the labels don't communicate the high quality of the finished homes, it not only deters observers from considering building with Kaplan Homes, but it can also lead to post-purchase dissonance in the homeowner, diminishing satisfaction and the likelihood of referrals.
Durolenz was acutely aware of the necessity for fit-for-purpose labels and worked with Kaplan Homes to develop a label and adhesive solution that is UV-stabilised, durable and will look great for many years, providing a long-term branding solution.
Labels Within Display Homes
Once Kaplan Homes saw the quality of the domed labels produced for their finished homes, they were confident that using domed labels in their display homes would be a good addition to their strategy.
The effective use of tactile, domed labels to communicate standard features and upgrade options improves the user experience while reinforcing brand messages of luxury and high quality.
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Therefore, the broader strategy is that the finished homes play a pivotal role in creating better brand awareness, particularly in property development areas. This, in turn, adds more foot traffic to display homes, where an enhanced user experience leads to more homes sold, thus perpetuating the positive cycle.
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Let's Discuss Your Labelling Project
At Durolenz, we don’t just provide products; we deliver solutions that meet the essence of your brief. Our experienced team collaborates with you to identify, design, and implement bespoke solutions that address your unique challenges, including those you may be unaware of.
