Custom Labelling Client Stories - Iron Tanks
Thud, Sweat & Fears
Injury is never far from a weightlifter's mind, so if their weightlifting belt has its label falling off, it begs the question of whether the belt will fail under load. Iron Tanks couldn’t take that risk with their brand.
YOUR DOMED LABELS

For recreational and professional athletes alike, weight training is a precise endeavour that requires good form and reliable equipment. Iron Tanks recognised the need for their brand to be synonymous with these ideals, highlighting their product’s designation as IPF (International Powerlifting Federation) approved.
However, the labels on their weightlifting belt lever buckles were falling short of the mark, diminishing the perception of product quality amongst the gym community. For the brand to reach its full potential, it needed to find a labelling solution that was as tough as its customers.
That's where Durolenz came in.

THE BRIEF
Labels As Tough As The End User
Lever buckles provide athletes with a faster and more precise method of putting on and taking off their weightlifting belts. The lever buckles and their labels must withstand heavy loads, frequent use, sweat, cleaning and being tossed around. They also need to look great.
Athletes take pride in their appearance and, alongside functional qualities, make purchasing decisions for apparel and equipment based on aesthetics. Iron Tanks, therefore, needed a labelling solution that could match this durability with visual appeal.


Labels That Improve Brand Perception
The finished solution required two separate applications for the Iron Tanks and IPF Approved labels. The contrast in material between the two logos emphasised the rugged ethos of gym culture while portraying the underlying beauty of weightlifting.
Sam Monea, founder of Iron Tanks, credits this labelling solution for improving brand equity and customer satisfaction.
“The feedback from our customers has been overwhelmingly positive. The domed labels have enhanced the overall look and feel of our Lever Belts, and we've noticed a marked improvement in brand perception. The durability of the labels has also been a standout feature, withstanding the toughest conditions without losing their shine.”
